Bianco Magazine

Inventing the magazine for alpine lifestyle
Portrait of a woman in an elegant dress and long black gloves holding a rifle across her shoulders. In the background a black animal-shaped shooting target.Portrait of a woman in an elegant dress and long black gloves holding a rifle across her shoulders. In the background a black animal-shaped shooting target.

Magazine Strategy and Concept
Naming and Branding
Journalism and Content Creation
Photoshoots
Editorial Design

BIANCO was the first magazine dedicated to alpine lifestyle – a treasure trove of stories, stunning photography and inspiring editorial.

Conceived, designed and continuously reimagined by SPOT Agency in St. Moritz.

Years 2007–2015

Open Bianco Magazine on Wood
Bianco magazine placed on a wooden table
Open Bianco Magazin on Wood