Jet Set

On the move with a St. Moritz cult brand
Snow blower with red auger ejecting snow, next to the text “JET SET” in orange letters on a white winter background.Snow blower with red auger ejecting snow, next to the text “JET SET” in orange letters on a white winter background.

Branding
Corporate Design
Photoshoots and Catalogue Design
Graphic Design

Founded in 1969 in St. Moritz, Jet Set became a pioneer of ski fashion – blending innovative design, high-tech materials and a bold fashion mindset. 

The brand made its way from the slopes to global runways and even into the Swiss National Museum.

Years 1996–2016

Jet Set Photoshooting
Jet Set Collage
Jet Set magazine on glas table
JetSet Collage