Digitally vital.
With over 35 years of experience in tourism, hospitality, travel, leisure, and mountain lifestyle, SPOT Group is your communications partner for successful destination marketing – among other services.
As an experienced digital network based in St. Moritz and Locarno, SPOT Group develops comprehensive web strategies, e-commerce solutions, online shops, and tourism ecosystems. Whether it’s a shop or chat, print or digital, static or interactive – we find solutions for your hotel, product, or service, securing a place for your brand in the future.
Some Milestones
1990
Agency founded by Werner Pircher and Dario Cantoni – first radio commercials produced
1992
First Apple computer – launch of graphic design services
1996
First websites created, including Jet Set Fashion and St. Moritz
2001
Moved to current headquarters at Via Brattas 2, St. Moritz
2003
Website for the Alpine Ski World Championships in St. Moritz
2006
Launch of Europe’s first dynamic packaging tool for Davos
2008
Launch of BIANCO – the first magazine dedicated to alpine lifestyle
2017
- Jovìn – development of the first tourism chatbot
- Website for the Alpine Ski World Championships in St. Moritz
2020
- Starting developing cariboo as digigital Toursims E-Commerce Eco-System
- Birth of SPOT Heroz in Locarno (formerly Lugano office)
2023
Launching first clients using cariboo as digigital Toursims E-Commerce Eco-System
2025
The SPOT Group preparing for the future
The Core Team
Our Agencies
SPOT.AGENCY, St. Moritz
In the heart of the Grisons mountains and at the pulse of international clients: At SPOT Agency in St. Moritz, Alpine scenery meets digital finesse. Surrounded by the snow-capped Engadin peaks, we craft content, design, programming, and destination marketing. Here, at the very source of inspiration: Welcome to St. Moritz – the cradle of winter tourism.
SPOT.AGENCY
Via Brattas 2, CH-7500 St. Moritz
SPOT.HEROZ, Locarno
SPOT Heroz bend the rules of design, shaping brands with bold ideas and sharp execution. They craft, remix, and create identities into a seamless fusion of creativity and technology, built to stand out, not just fit in.
SPOT.HEROZ
Via delle Monache 6, CH-6600 Locarno
Always in play.
Partners and Networks.
Our heart beats in St. Moritz, our mind thinks internationally. Within the group – including SPOT Agency in St. Moritz, SPOT Heroz in Locarno, and LE TRAFO in Pontresina – we bring together extensive expertise and boundless creativity. Strong, long-term partnerships provide stability, knowledge exchange, and professional development. Additionally, as a group, we can draw on a large network of experienced professionals that perfectly complements our services.