OSI

Orchestra della Svizzera Italiana
Graphic composition of purple text and brown circular elements with the words “Orchestra della Svizzera italiana”.Graphic composition of purple text and brown circular elements with the words “Orchestra della Svizzera italiana”.

Strategy
Branding
Digital

Who says classical music has to be black and white? A bold typeface and infinite color combinations are the new vibe for the Orchestra. Let's keep the classics in the music.

From 2022

©SPOT Heroz

Red poster at the train station with the text “Play & Conduct” and concert details of Orchestra della Svizzera italiana.
Website with green background, large red text and photo of Maxim Rysanov in a forest for a concert.
Poster with red background and turquoise accent, portrait of Christian Gerhaher and concert details.
Smartphone displaying the Orchestra della Svizzera italiana concert program with the name “Anastasia Kobekina” in red text and program details.