St. Moritz Tourism
Digital Strategy
eCommerce and Shop Integration
Core Content and Informational Texts
Graphic and UX Design
Development and Programming
St. Moritz stands for alpine pioneering spirit, international events and an exclusive lifestyle. For its website, SPOT Agency created a bold digital strategy: instead of typical vacation imagery, the homepage features the iconic St. Moritz signature on a vibrant yellow background – a strong visual statement.
The site deliberately separates quick information from deeper storytelling. This creates clarity, orientation and space to express the unique spirit of the brand.
Design, content and programming were all handled in-house. Thanks to its integration with engadin.ch, content can be managed centrally and published across platforms. The connected shop goes beyond ski tickets – users can book experiences and entire holidays directly online.
From 2022
